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Krea opens the Krea Bots beta with nine named agents and $1,000 in credits, and no published pricing

Each bot owns one creative craft, keeps its own memory of approved work and hands tasks to the others in a shared chat, with no stated general availability date.

By Priya Shenoy · 13 November 2026

Krea opened the beta for Krea Bots on November 13, a set of nine named agents that each take on a single creative craft, keep a memory of what the team approved, and hand work to one another inside a shared chat. Accepted applicants receive $1,000 in credits. What the company has not published is what the product costs after that, or when it leaves beta.

The interface is modelled on a team channel rather than a prompt box. Work is assigned by mentioning a specialist with an @, and the bots coordinate the following steps between themselves. One of them, North, plans projects and briefs the others. Krea describes each bot as a teammate with a role, an identity, memory, its own tools and isolated compute, and the roster connects out to Slack, Meta Ads, Figma, a browser and Krea's own generation stack.

"Adapt to your taste" is a quality-judging claim, and it comes with no measurement

The pitch is that bots "can take on entire creative projects and adapt to your taste as you and your team collaborate with them." Strip the phrasing and that is an evaluation system: something inside the product has to decide which of several generated candidates matches what the team approved before, and then act on that decision without a human ranking every option. Krea has not described how that preference memory is formed, what it scores, or how often its picks match a human's.

The supporting evidence offered at launch is that all of Krea's recent creative work, including the video attached to the announcement, was produced with the bots. That is a demo, not a measurement, and it is scored by the same party that built the thing.

Bots sit on top of an orchestration layer Krea shipped in September

This is the third step in a sequence rather than a standalone launch. Krea put its image, video and 3D tools plus an adaptive agent into Slack in August, then introduced Krea Agents in September with orchestration across more than 60 models, among them Flux, Veo 3.1, Kling, Runway, Luma and Krea 2, with large language models from providers including Anthropic handling the planning while Krea and third-party systems do the generating. Bots adds the named-persona layer, the scoped memory and the chat handoff on top of that.

The model-routing question sits underneath all of it. A bot that picks which of 60-plus models to call for a given shot is making a quality judgement on the user's behalf, across models whose outputs differ sharply by category. Krea has not said whether routing is driven by measured output quality, by cost, by latency, or by a fixed mapping from task type to model.

What is stated and what is not

Stated: nine bots, craft-specific roles, @mention assignment, cross-bot handoff, the named integrations, beta applications open, $1,000 in credits for accepted teams, and full feature access during the beta. Not stated: pricing for Bots itself, a general availability date, how credits are consumed per bot action, and any figure for how well the taste memory actually tracks a team's preferences.

Sources: Krea, AlphaSignal.

Priya Shenoy: Tracks what AI video actually costs across the platforms that resell access to the same handful of models. Treats a pricing page as a claim, not a fact, until someone checks it.